ASIA PACIFIC MASTERS GAMES 2023 JEONBUK KOREA

2023 jeonbuk korea

ASIA PACIFIC
MASTERS GAMES

  • 05.12.-20.
  • 2023.
    Fri-Sat
2023 jeonbuk korea

ASIA PACIFIC
MASTERS GAMES

  • 05.12.-20.
  • 2023.
    Fri-Sat

Introducing the Brand Identity

SLOGAN

Seeking true harmony and enjoyment by realizing more value in one’s life as a competitor than the competition in sports.

하나된 스포츠! 즐거운 어울림! enjoy sports! play life!

symbol/logotype/signature

apmg symbols

SYMBOL MARK

Regardless of age, gender and nationality, people from all over the world will come together to connect new friends, enjoy time, and socialize with each other through the international sports-for-all festival at the Asia-Pacific Masters Game Jeonbuk Korea.

  • It expresses friendship between participants through the images of holding hands together and visualizes the dynamics of sports-for-all in the form of people who participate in the competitions.
  • The soft curve form inspired by the eaves of Hanok highlights the beauty and tradition of Korea and emphasizes harmony with eco-friendly images by adding multiple colors.
LOGOTYPE
horizontal
  • Korean

    logotype image
  • English

    logotype image
  • Korean-English blend

    logotype image
  • Color utilization

    logotype image
vertical
  • Korean

    logotype image
  • English

    logotype image
  • Korean-English blend

    logotype image
SIGNATURE

MASCOT

"Magpie" is an auspicious sign for welcoming people or delivering good news according to the Korean tradition where the mascot is wishing to deliver delightful news and hopes to every participants all over the world.

Basic Design
apmg mascot
  • Magpie is a representative bird of Jeollabuk-do Province (Dojo, 道鳥).
  • White magpies (known as a good sign) and black magpies (traditional colors) harmonize the colors.
  • It expresses the welcoming of participants and visitors with wide-opened wings.
2D
Signature
Applicable Design
  • Greeting

    mascot image
  • Welcoming

    mascot image
  • Guide

    mascot image
  • Gratitude

    mascot image
  • Torch Relay

    mascot image
  • Flag

    mascot image
  • Victory

    mascot image
  • Confidence

    mascot image
  • Love

    mascot image
  • Hanbok

    mascot image
  • Hanbok (New Year’s greeting)

    mascot image