Introducing the Brand Identity
Seeking true harmony and enjoyment by realizing more value in one’s life as a competitor than the competition in sports.
Regardless of age, gender and nationality, people from all over the world will come together to connect with new friends, enjoy time, and socialize with each other through the international sports-for-all festival at the Asia-Pacific Masters Game Jeonbuk Korea.
- It expresses friendship between participants through the images of hands holding together and visualizes the dynamics of sports-for-all in the form of people who participate in the competitions.
- The soft curve form inspired by the eaves of Hanok highlights the beauty and tradition of Korea and emphasizes harmony with eco-friendly images by adding multiple colors.
Korean-English top-and-bottom combination
Korean left-and-right combination
English left-and-right combination
Emblem Korean-English left-and-right combination
"Magpie" is an auspicious sign for welcoming people or delivering good news according to the Korean tradition where the mascot is wishing to deliver delightful news and hopes to every participants all over the world.
- Magpie is a representative bird of Jeollabuk-do Province (Dojo, 道鳥).
- White magpies (known as a good sign) and black magpies (traditional colors) harmonize the colors.
- It expresses the welcoming of participants and visitors with wide-opened wings.
Hanbok (New Year’s greeting)