Introducing the Brand Identity
SLOGAN
Seeking true harmony and enjoyment by realizing more value in one’s life as a competitor than the competition in sports.
symbol/logotype/signature
SYMBOL MARK
Regardless of age, gender and nationality, people from all over the world will come together to connect with new friends, enjoy time, and socialize with each other through the international sports-for-all festival at the Asia-Pacific Masters Game Jeonbuk Korea.
- It expresses friendship between participants through the images of hands holding together and visualizes the dynamics of sports-for-all in the form of people who participate in the competitions.
- The soft curve form inspired by the eaves of Hanok highlights the beauty and tradition of Korea and emphasizes harmony with eco-friendly images by adding multiple colors.
LOGOTYPE
horizontal
Korean
English
Korean-English blend
Color utilization
vertical
Korean
English
Korean-English blend
SIGNATURE
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Korean-English top-and-bottom combination
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Korean left-and-right combination
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English left-and-right combination
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Emblem Korean-English left-and-right combination
MASCOT
"Magpie" is an auspicious sign for welcoming people or delivering good news according to the Korean tradition where the mascot is wishing to deliver delightful news and hopes to every participants all over the world.
Basic Design
- Magpie is a representative bird of Jeollabuk-do Province (Dojo, 道鳥).
- White magpies (known as a good sign) and black magpies (traditional colors) harmonize the colors.
- It expresses the welcoming of participants and visitors with wide-opened wings.
Applicable Design
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Greeting
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Welcoming
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Guide
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Gratitude
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Torch Relay
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Flag
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Victory
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Confidence
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Love
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Hanbok
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Hanbok (New Year’s greeting)
